# The Hazels Flywheel

> Seven steps in which cultural identity becomes membership, membership becomes distribution, and expansion reinforces the original network.

| **Step** | **Network effect** |
| --- | --- |
| 01 — Original IP | Characters and story create recognisable cultural identity. |
| 02 — Ownership | NFTs convert cultural interest into verifiable membership. |
| 03 — Creator distribution | Pulse turns creators into measurable distribution and reputation. |
| 04 — Partner demand | Projects and brands bring campaigns, allocations and commercial opportunities. |
| 05 — Staking utility | Drops and other published benefits convert partner demand into ownership utility. |
| 06 — Physical expansion | Products, cards, collaborations and licensing extend Hazels beyond Web3. |
| 07 — Network reinforcement | The original ownership network remains connected as the IP expands. |