# Signal Architecture & Scoring

> How creator identity, campaign contribution, ownership boost and integrity combine into the published Impact Points formula.

## Signal architecture

| **Signal layer** | **Purpose** | **Example inputs** |
| --- | --- | --- |
| Reputation Score | Measures established credibility inside Hazels | Historical completion, consistency, verified participation, penalties and account standing |
| Social Score | Adds external reputation and identity-quality context | Approved external account score |
| X Account Score | Evaluates quality and authenticity of the connected X account | Account age, audience structure, posting history, engagement consistency and network quality |
| Contribution Score | Measures value created for the active campaign | Content relevance, originality, audience response, distribution and conversation |
| Integrity Factor | Reduces or invalidates manipulated activity | Bot probability, coordinated behavior, duplicated content and artificial engagement |
| Ownership Boost | Applies the published Holder Creator or Staker Creator multiplier | Verified NFT holding/staking state at the required snapshot |

## Creator Identity Score

```text title="creator-identity"
Creator Identity Score = 0.40R + 0.35S + 0.25X
```

| **Component** | **Weight** |
| --- | --- |
| Hazels Reputation Score | 40% |
| Social Score | 35% |
| X Account Score | 25% |
| Total | 100% |

## Campaign Contribution Score

```text title="contribution"
Contribution Score = 0.30Q + 0.20O + 0.20A + 0.15D + 0.15C
```

| **Signal** | **Weight** | **Measurement** |
| --- | --- | --- |
| Content Quality & Relevance | 30% | Alignment with the campaign brief, clarity and informational value |
| Originality | 20% | Semantic uniqueness and absence of duplicated or templated content |
| Authentic Audience Response | 20% | Quality-adjusted engagement from verified accounts |
| Qualified Distribution | 15% | Reach across relevant and non-manipulated account networks |
| Conversation Contribution | 15% | Replies, discussion depth and verified downstream activity |

## Impact Points

```text title="impact-points"
Base Impact = 0.40(Creator Identity Score) + 0.60(Contribution Score)
Impact Points = Base Impact x Ownership Boost x Integrity Factor
```