# Hazels Attention Layer

> Creator contribution measured through multiple verified signals rather than follower count, raw engagement, private selection or campaign-entry speed.

Pulse is the creator-campaign and attention-measurement layer of the Hazels ecosystem.

It is designed to measure contribution through multiple verified signals rather than relying exclusively on follower count, raw engagement, private selection or campaign-entry speed.

Pulse combines identity reputation, external reputation data, X account quality and campaign-specific creator contribution into a single measurable Impact Score.

Its scoring system is supported by Hazels-operated integrity agents that continuously examine behavioral, social and network-level signals for manipulation.

## Access model

Pulse campaigns are private.

Participation is limited to verified Hazels holders and active stakers unless a specific public campaign is explicitly announced.

External creators cannot participate solely through follower count, influence, partnership status or audience size.

## Signal architecture

| **Signal layer** | **Purpose** | **Example inputs** |
| --- | --- | --- |
| Reputation Score | Measures the creator's established credibility within the Hazels ecosystem | Historical campaign completion, consistency, verified participation, penalties and account standing |
| Social Score | Adds an external reputation and identity-quality signal | Approved external account score captured through the integration |
| X Account Score | Evaluates the quality and authenticity of the connected X account | Account age, audience structure, posting history, engagement consistency and network quality |
| Contribution Score | Measures the creator's actual value to the active campaign | Content relevance, originality, reach quality, discussion generated and verified campaign actions |
| Integrity Factor | Reduces or invalidates manipulated activity | Bot probability, coordinated behavior, duplicated content, artificial engagement and suspicious traffic |
| Personal Multiplier | Applies eligible campaign or ownership-based weighting | Published Holder, Staker, badge or campaign multipliers |

## Score normalization

Every input is normalized to a common scale before aggregation.

For a raw metric x, Pulse may apply percentile-based normalization:

```text title="normalization"
N(x) = 1000 x (rank(x) - 1) / (population - 1)
```

The normalized result is constrained to a range between 0 and 1,000.

This prevents one data provider or one unusually large raw metric from dominating the entire score.

## Creator Identity Score

The Creator Identity Score combines three independent reputation layers:

```text title="creator-identity"
Creator Identity Score = 0.40R + 0.35S + 0.25X
```

Where:

- R = normalized Hazels Reputation Score
- S = normalized Social Score
- X = normalized X Account Score

| **Component** | **Weight** |
| --- | --- |
| Hazels Reputation Score | 40% |
| Social Score | 35% |
| X Account Score | 25% |
| Total | 100% |

The weighting model prevents follower count or a single external score from becoming the sole determinant of creator eligibility or ranking.

## Campaign Contribution Score

Creator contribution is evaluated independently for each campaign.

```text title="contribution"
Contribution Score = 0.30Q + 0.20O + 0.20A + 0.15D + 0.15C
```

Where:

- Q = content quality and campaign relevance
- O = originality
- A = authentic audience response
- D = qualified distribution
- C = conversation and downstream contribution

| **Contribution signal** | **Weight** | **Measurement** |
| --- | --- | --- |
| Content Quality & Relevance | 30% | Alignment with the campaign brief, clarity and informational value |
| Originality | 20% | Semantic uniqueness and absence of duplicated or templated content |
| Authentic Audience Response | 20% | Quality-adjusted engagement from verified accounts |
| Qualified Distribution | 15% | Reach across relevant and non-manipulated account networks |
| Conversation Contribution | 15% | Replies, discussion depth and verified downstream activity |
| Total | 100% | — |

## Impact Points

The final campaign ranking is based on Impact Points.

```text title="impact-points"
Base Impact = 0.40(Creator Identity Score) + 0.60(Contribution Score)
Impact Points = Base Impact x Personal Multiplier x Integrity Factor
```

The Personal Multiplier is visible before the campaign closes.

The Integrity Factor remains dynamic while the campaign is active and may be reduced when suspicious or manipulated activity is detected.

## Calculation flow

| **Stage** | **Action** |
| --- | --- |
| 01 | The creator connects a wallet and verified X account. |
| 02 | Pulse retrieves the approved Reputation, Social and X account signals. |
| 03 | Raw values are normalized against the applicable creator population. |
| 04 | The Creator Identity Score is calculated. |
| 05 | Submitted campaign content is indexed and evaluated. |
| 06 | Contribution signals are calculated from verified activity. |
| 07 | Hazels integrity agents inspect account and engagement behavior. |
| 08 | The Integrity Factor and Personal Multiplier are applied. |
| 09 | Final Impact Points determine leaderboard position. |
| 10 | Scores remain subject to final integrity review before settlement. |

## Reward logic

| **Access level** | **Reward logic** |
| --- | --- |
| Active Staker | Every eligible active staker who completes the published campaign requirements receives a guaranteed project airdrop allocation. There is no FCFS competition between eligible stakers. |
| Holder | Eligible holders compete through the campaign leaderboard. Allocations are awarded according to the final verified ranking and the reward supply announced for the campaign. |
| External User | No access. A non-holder or non-staker cannot participate solely through creator status, follower count or audience size. |