The Hazels Flywheel
Seven steps in which cultural identity becomes membership, membership becomes distribution, and expansion reinforces the original network.
Step | Network effect |
|---|---|
01 — Original IP | Characters and story create recognisable cultural identity. |
02 — Ownership | NFTs convert cultural interest into verifiable membership. |
03 — Creator distribution | Pulse turns creators into measurable distribution and reputation. |
04 — Partner demand | Projects and brands bring campaigns, allocations and commercial opportunities. |
05 — Staking utility | Drops and other published benefits convert partner demand into ownership utility. |
06 — Physical expansion | Products, cards, collaborations and licensing extend Hazels beyond Web3. |
07 — Network reinforcement | The original ownership network remains connected as the IP expands. |